Today the internet is flooded with the so called business opportunities. You may wonder why we termed it as the “so called business opportunities”. Well the answer is quite simple. In reality most of these business opportunities that you come across on the internet can in no way be touted as a real opportunity. They can be rather termed as scams that lead people astray. Now this might bring about a question that in such scenario how can one distinguish between a scam and a real opportunity to start an online business. Read further to know better:
To start an online business, you first need to treat it as a real business right from day one. Here we stress the word business, because there are many who would jump into an online business opportunity, thinking it’s a rich quick rich scheme. If you are one, then you need to rethink it. Like any other traditional onsite business, even an online business needs to be built on solid, good reliable principles to ensure that your business sustains itself, and brings in consistent good income.
Take a minute and ask yourself if you would still be interested in running this online business 5 or 10 years down the road. If your answer is yes, then venture into it, otherwise it will just be a waste of time and money. (How many online programs have you bought and not gotten anywhere with?)
Any business requires time and effort to prove itself reliable. So if in the first few months you do not reap the harvest you expected do not label it as a failure. Don’t jump from one business opportunity to the other every quarter or every 6 months. Remember there are issues and drawbacks in every business; it’s only wise to get the existing issues resolved, than leaving it mid way and jumping to start an online business with another concept.
Don’t just jump at every opportunity that comes your way. Don’t believe in everything you read. The Web is filled with intelligent and skilled writers who create enticing sales letters, press reviews, articles, ads and much more that would drive potential customers like you to their client’s website. Do not be pulled in by clever words. Look beyond the testimonials and proofs. Look at the actual business. Talk with the business executives; clear all the doubts you have. Check for any reviews regarding the website. If you are convinced about the genuineness of the business opportunity, only then start an online business with them.
The best online business need not necessarily be the most lucrative business. Go by the sustainability and reliability of your business concept. It’s better to earn a steady and regular income for years than to make quick money in the beginning only to find out that you are left with nothing at the end.
Apart from these get yourself involved in various community forums where you can post your doubts and get clear and genuine answers from different members. When you decide on any opportunity to start an online business, if working with someone else’s program, be sure you get all the needed support from its staff to help you gain success. If you are starting independently, get to know others in your field so you can have allies with whom to discuss progress, developments and challenges.
Key to success in Online Business remains in a continuous optimization of the website contents. Each phase of the cycle builds upon the previous phase, creating a complete internet marketing plan for your business that’s targeted and measurable. This means increasing your business’ visibility on the Internet and driving more customers through your web properties to increase sales and ultimately, profitability. This has a proven lifecycle comprising of following processes:1. Research:Internet marketing research is the process of searching the internet for the purpose of gathering information about your niche market segments, so that you can further analyze it to explore new opportunities in the market. It can help in identifying problems, potential challenges and monitor the performance of a company. Research is an ongoing process that has to be done periodically in order to catch the market pulse and act accordingly. Internet marketing research is a powerful aspect to your online business. As the internet continues to evolve, so too should your research efforts.2. Strategy:Strategy is a workable and methodical plan of action for an entrepreneur to achieve success in his online business. It is also considered to be a hypothesis that suggests the direction of an online business to fulfill its vision or goal and at the same time maximize the potential of the success of a business in the future. The objective of online business is that you can enhance performance of your business which can help you establish good business environment in the future. An internet business is one based on carefully thought of moves. Online business strategy defines how the products are introduced, sold and finally delivered exclusively through internet. Internet marketing strategy represents one of the most cost-effective opportunities for growth.3. Planning:To get success in your online business planning, you should plan your online business effectively. Breakdown the activities, say website design, into number of tasks, set the time lines for each task and assign the responsibility of each task to competent designer, programmer etc. Work out the cost for each of these activities and see that the total cost matches your expectation.4. Execution:Once you have prepared an effective plan with proper costing and satisfied with budget, the next task is to execute your plan effectively within the planned budget. Note down actuals and prepare a chart showing budgeted costs, actuals and deviations if any. This will help you to monitor the effectiveness of your online business performance.5. Reporting & Analytics:Next process is to prepare performance reports to analyse the return on Investment. Reporting format greatly depends upon your success measurement criteria. You can use various web analysis tools for online web analytics. What is Web Analytics? Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. Web Analytics is a study of the performance parameters that are directly or indirectly associated with a website. The parameters such as number of visitors, conversions, clicks, impressions, bounce rate, frequency, etc. are part of online web analytics. Web Analytics is also used for measurement of profitability of the online marketing strategy being employed.6. Optimize:What is Website Optimization: Website Optimization is about making small or minor modifications to parts of your website and to improve its rankings in the major search engines for organic or natural search results. Website performance optimization is a process that produces highly competitive websites that outperform on every measure including traffic, speed, conversion rates, sales and return on investment. This might apply to a landing page, micro-site, website, online catalogue, online slide deck, Interactive tool etc. An important part of the web optimisation process includes testing, where we study the relative effectiveness of different variations of a page. Web Optimization consists of a broad set of tools, methods, processes and strategies that have the objective to improve the website conversion rates and has to be pursued on continuous basis.